Loyalty a key tool to drive retailer app adoption, says Belly

by Greg Sterling
Most retailer apps have fallen flat with consumers. Retailer app adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer — mobile loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalt ...Read the full article