Google Optimize and Session Quality Score: a brief guide

Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test p ...Read the full article