How Quickly Does B2B CRM Contact Data Become Outdated?

Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius. The report was based on a Radius analysis of B2B database information, conducted between May and August, 2016. The researchers took the original customer relationship management (CRM) data for 10,000 B2B contacts and re-examined ...Read the full article