Are there PPC monsters lurking inside your paid search account?

Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation, if you’ve been in paid search for long, you’ve probably had that gut ...Read the full article