Scale-hungry Facebook video publishers are in trouble if they don’t think long term

Unilad, the top video publisher on Facebook, has a video of a raccoon twirling in a tutu. The 10-second clip is cute, funny and has been viewed more than 11 million times. Most of the web video industry would call that video a success — and in a way it is. The video was watched and shared by a lot of people, and the fact that it only accounts for a fraction of the 3.Read the full article