EA’s David Tinson: Marketers need to create less content, not more

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts. “The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it,” said ...Read the full article