Netflix promotes ‘Black Mirror’ by targeting ad blockers

by Yuyu Chen
Technology is great but people can always find the worst ways to apply it. Anyone who has watched Netflix’s darkly twisted science fiction series “Black Mirror” can tell you as much. Playing around with the theme, Netflix and its agency MullenLowe Mediahub came up with a smart way to promote the show’s new season this month, by targeting ad blockers.Read the full article