How Personalization Is Changing Content Marketing

by Dillon Baker
Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.Read the full article