Watch out, Burger King’s using TV spots to trigger your Google Home

by Tanya Dua
Prepare for the King to lead a home invasion. Burger King’s new “Connected Whopper” campaign has a TV spot that serves as a hack for Google Home, by using the “OK Google” prompt to activate Home to read the Whopper’s Wikipedia page. The dirty trick essentially turns the 15-second spot into a 30-second spot — without the additional ad buy. The campaign was developed by the David Agency in Miami.Read the full article

BURGER KING® | Connected Whopper®

The WHOPPER® sandwich has so many freshly prepared, delicious ingredients that we can’t list them all in just :15. Turn up the volume before playing.