Snapchat vs. Instagram Stories: Which Channel is Right for Your Brand?

In the summer of 2016, you likely opened Instagram to quite a surprise: Stories that look suspiciously like the one you’d see on Snapchat. Videos on infinite loops, photos with text captions directly on the image, and stickers galore. So, what’s the deal? Both Snapchat and Instagram Stories revolve around disappearing content—that is, videos, photos, or short-form content that ...Read the full article