Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage

AI is booming and customer experience is the key. So says the Fourth Annual “State of Marketing” report from Salesforce. In April, the company surveyed 3,500 marketing execs in 10 countries, not all of whom are customers. One of the big takeaways in this year’s report, Marketing Cloud Director of Product Marketing Meghann York told me, is the adoption of artificial intellig ...Read the full article

Why The MarTech Conference is a Must-Attend Event!

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