People-based TV ads are almost ready for prime time. Here’s why

It’s about time for TV ads to get… personal. That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription. Addressable TV now reaches 42 percent of American households. And it’s projected to reach 74 percent of homes by 2020.Read the full article