Did I Do That: Using the GA Effect Tool For Statistical Significance

by Rachael Law
August 1, 2017 I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate metrics.Read the full article