UK retailer Next spends on paid search for back-to-school retail rush

Learning from missing out on the online dash for uniforms in the back-to-school rush last year, U.K. retailer Next.co.uk spent more on paid search this year to outperform its larger rivals Sainsbury’s and Marks & Spencer. Research from Adthena, an intelligence platform for search, revealed Next rose from the ninth-most-clicked retailer on Google and Bing for back-to-school ...Read the full article