Why Consumers Want Brands to Take a Stand on Social Issues

by Joe Lazauskas
Rob Holzer remembers the first time he came to Cannes six years ago after starting Matter Unlimited, an agency focusing on ad campaigns that drive positive social change. “People would sort of just tilt their head nicely and be like, “Oh. That’s nice,” Holzer recalls. “But, like, how are you guys going to make any money?” Since then, Matter Unlimited has thrived helping brand ...Read the full article

Why Brands Need to Take a Stand

Brands are always worried about alienating potential customers, but with today's political climate, it's time for them to take a stand for what they believe in.