agency smarts by george swisher

  • Teams, clients, and cash: How to manage the three pillars of agency life

    When I launched this series I had a simple goal. I wanted to call bullshit on the idea that agency creatives don’t need to be business smart. We talked to agency founders to learn how they turned creative success into business, took on lazy industry advice, and learned the difference between having a vision and having actionable goals. To close things out I want to go back to basics.

    Digidayin How To's- 26 readers -
  • ‘Focus on your business’: 5 new years resolutions from agency creative leaders

    We’re deep into January. Have you abandoned your New Year’s resolution yet? We start off the year by making promises to ourselves about how we’re going to get better, eat more kale, take more steps, lose those Christmas pounds. Agency creative leaders are no different. Just like the rest of us, they like to kick off with a few resolutions to improve performance or widen focus.

    Digiday- 16 readers -
  • ‘Just do work that feels good’: Calling bullshit on bad agency advice

    Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing and prayer, and found success by “staying true to themselves” or “listening to their hearts.” A lot of of this advice is doled out to aspiring agency leaders as if launching an all-star career is roughly as hard as winning a part ...

    Digiday- 13 readers -