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In my last column we talked about the line that divides the agency world between “suits” who run the business and the creatives who solve clients’ toughest business problems. That line is rapidly disappearing: Creative leaders may get into the business to make cool shit, but to stay there they need to know how to keep the agency’s lights on.
This is the first in a series on “Agency Smarts” by George Swisher, a management consultant focused on helping agency creatives succeed in business. There’s a reason why we call them “suits.” They’re the starched collar, bottom line kind of men and women who sit on the other side of the shop and speak a different language than “creatives.