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Content marketing is on the rise. According to the Content Marketing Institute, 77% of B2C marketers are using content marketing, while 69% are creating more content now than they did a year ago. Whether due to limited resources or limited geographic range, using blogs, videos, infographics, and other content to attract the interest of customers might seem like a less-than-e ...
Online reviews play an increasingly important role in helping local businesses stand out from the competition. They can even give small businesses, with personalized customer service, an edge over major brands, with their more one-size-fits-all approach. An extra star on Yelp can nudge a prospective customer over to a local business, compensating for a big-name company’s high- ...
The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market, which creates connectivity between everyday objects, is currently estimated at $655.8 billion, according to the International Data Corporation (IDC), and expected to grow to $1.7 trillion by 2020.
Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. Travelers may have a general preference for one chain or another, but when it comes to deciding which specific property at which to stay and how much they enjoy the experience, it comes down to local.
Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology, which allows marketers to send push notifications to mobile users when they are within a designated area, offers some rich opportunities for interactive messages and ensuring that promotions are especially relevant.
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Whether the service is dissolved altogether (a rumor which co-founder Larry Page recently tried to tamp down) or simply modified, the decision reflects an acknowledgement that th ...