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If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they opt into, plus Google’s now ever-present machine learning algos).
The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close. We sponsored a booth this year which gave our team hundreds of opportunities to connect with interesting people from all corners of the Earth (including some incredibly enthusiastic WordStream customers); three days of chatting a ...
2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, acros ...
Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite? (I had to get that out of the way. I’m sorry. Please don’t leave.) The premise underpinning that sliver of SEO magic was simple: leverage data from our Free Keywo ...
Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on? (This is the part where you say, “No, man. That’s quite enough.
“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.
Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.
Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to an even better return on your advertising dollars.
Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of ...
Is Quality Score some sort of pseudoscientific Google voodoo? Debatable. Is it important for AdWords users attempting to gauge their PPC success at a granular level? Mm-hhhm. Did something important happen recently with Quality Score or something? You betcha. That’s right: Google just updated its reporting on Quality Score.
For some businesses expanding their online marketing, the best way to bridge the knowledge gap is to leverage award-winning software. For others, though, turning the keys over to the experts makes more sense. That’s exactly what Travel Nation did in 2014 when they signed on with WordStream as a Managed Services client.
A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes for the day, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.
I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.
Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks. Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.
If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might not realize is that this change could have a [LEVEL OF FEAR MONGERING] on your account. Whether used to bid on branded terms, top-performers, or product-names appended with high-intent modi ...
Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on new networks. Facebook and Bing? No brainers. Twitter? Eh. But LinkedIn? My feelings were, uh, strong… A certain unicorn-hunting Thought Leader™ might have had similar feelings… Today the fourth item can be crossed off Larry’s list.
A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line. Sometimes (most of the time) people just aren’t ready to convert, to purchase your p ...
Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.
Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alte ...
When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months). That organic reach on Facebook is dwindling. What we didn’t know is exactly how much running Facebook ads can do for your business page.