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  • 4 Super-Useful New AdWords Features You Need to Try

    Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account. #1: Promotion Extensions Since the advent of AdWords, folks like you and me have been forced to use their ad headlines ...

    WordStreamin Paid Search- 9 readers -
  • Attention Accountants: Your Impressions Are About to Skyrocket

    Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase i ...

    WordStreamin Affiliate- 13 readers -
  • 3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

    Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information Google allows advertisers to append to their Expanded ...

    WordStreamin Paid Search Google- 7 readers -
  • How to Create Amazing Facebook Audiences You Can Actually Sell To

    Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how do you find the right audiences on Facebook, whatever your industry and business type? Today, I’m going ...

    WordStreamin Social How To's- 9 readers -
  • What’s the Deal with Quora Ads? How-To + Case Study

    The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history. Today, we’ll run through what Quora is, how to advertise on the platform, and what we experienced when we ran Quora ads for WordStream. What is Quora? Quora is a publicly mediated Q and A forum that relies on a system of upvotes and community contributions to serve ...

    WordStreamin Affiliate Paid Search How To's- 12 readers -
  • How to Create the Ultimate Facebook Business Page

    Facebook business pages are a place where you can develop the relationship between your brand and the world at large. Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that ...

    WordStreamin Social How To's- 6 readers -
  • Breaking: Major Changes to How Google Spends Your Budget

    Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to ...

    WordStreamin Google How To's- 20 readers -
  • How to Identify Your Most Valuable Keywords (& Find More)

    Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

    WordStream- 11 readers -
  • Beginner’s Guide to B2B Facebook Advertising

    “Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold.

    WordStreamin Social- 11 readers -
  • 5 Can’t-Miss Sessions at #INBOUND17

    It’s that time of year again, Inbounders! Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.

    WordStreamin Social Paid Search- 12 readers -
  • What’s a Good Quality Score for Each Type of Keyword?

    When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesauke. We can dream, but it ain’t gonna happen. You see, when you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6.

    WordStreamin Social- 12 readers -
  • Facebook Relevance Score: 4 Key Facts to Know

    Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score. In an ideal world, this quality metric would be hyper-transparent, helping advertisers understand what they’re doing wrong ...

    WordStreamin Social Paid Search- 11 readers -
  • Grade & Get Paid: Enter to Win $25K in Free AdWords Budget

    If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you start? Expand onto the Display Network? Overhaul your remarketing strategy? Uncover neat new keyword opportunities? Whatever your AdWords dreams are, the $25,000 PPC Challenge will allow you to achieve your PPC goals and then some.

    WordStreamin Paid Search- 20 readers -
  • Facebook Ads Manager vs Power Editor: Which Is Better?

    Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting well-manicured greenspace. Just like upgrading your digs, this leap comes with a slew of important, outcome-impacting questions.

    WordStreamin Social Paid Search- 17 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Marketing Land- 26 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Search Engine Landin SEO- 18 readers -
  • Positive vs. Negative Ads: Which Works Better?

    I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear… It would appear I am in the minority.

    WordStream- 14 readers -