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  • 5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

    There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality.

    WordStreamin Paid Search- 11 readers -
  • NEW: Tailor Ads by Device or Audience with AdWords IF Functions

    Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. According to Google, “IF functions allow you to insert a specific message in your text ads when a condition is m ...

    WordStreamin Paid Search- 12 readers -
  • The Secrets of AdWords CTR in 5 Charts

    Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages. It. Matters. A lot. Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones.

    WordStreamin Paid Search- 12 readers -
  • Why You NEED to Switch to Expanded Text Ads In 5 Graphs

    The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads. If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

    WordStream- 19 readers -
  • 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

    A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

    WordStreamin Affiliate Paid Search- 27 readers -
  • #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

    Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you might think). Many of the questions you may have typed into a search engine can now be answered on Twitter: as long as your inquiry ca ...

    WordStreamin Google- 27 readers -
  • 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

    A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. You’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed. Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, a ...

    WordStreamin Affiliate Paid Search- 17 readers -
  • The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

    Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling. Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads.

    WordStreamin Paid Search- 17 readers -
  • 5 Tips to Align Your AdWords Account with Your Sales Funnel Stages

    You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships with leads as they drift down, down, down. And your swarm of salespeople, armed with demos and free trials, driven by incentive-laden bonus structures, are ready to close like the dickens.

    WordStreamin Paid Search- 8 readers -
  • 5 Data-Driven Lawyer Marketing Strategies

    Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And outside of the destination URL virtually every ad on the SERP looks the exact same. Here on the WordStream blog, Wistia’s Margot da Cunha stitched together a comprehensive, lawyer-specific ...

    WordStream- 10 readers -
  • 5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

    An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level.

    WordStreamin Paid Search- 9 readers -
  • 3 Local Marketing Tips to Lock Up the Local SERP

    For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and keyword modifiers, in truth you’re mitigating the power of national competitors with comparatively limitless resources.

    WordStreamin Affiliate Paid Search- 16 readers -
  • How to Maximize Your AdWords ROI

    “Increase conversions, reduce spend.” - Every AdWords user. Ever. In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan debt would vanish. Alas. In reality, reconciling the twin desires of growing your customer base while spending less on advertising is no small feat.

    WordStreamin Paid Search How To's- 14 readers -
  • Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!

    There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook. Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience.

    WordStreamin Social- 13 readers -
  • 4 International PPC Tips for Non-US English-Speaking Countries

    Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars and stripes) and policies grounded in legalities, the strategies SEMs use are largely the same. Costs per click, however can vary drastically: As you can see, average CPCs look ...

    WordStreamin Paid Search SEO- 6 readers -
  • The Complete, Digestible Guide to AdWords Budgets

    Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives the average red blooded American up the wall. There are ways to mitigate the insanity. There is, however, no way to completely avoid budgeting properly without hamstringing yourself down the road.

    WordStreamin Affiliate Paid Search- 13 readers -
  • 6 Perfect Playlists For PPC Account Management

    Music makes millennials more productive. Fact, not opinion. Our hips wouldn’t even dream of lying. WordStream, like any business brimming with twentysomethings, is a workplace where music matters. Now, I can’t speak for our sensational engineers or unrivaled sales team (we’re hiring!), but on the fifteenth floor, the home of our customer success and managed services teams, i ...

    WordStreamin Paid Search- 17 readers -