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  • The Feed Is Coming. Here’s How Google Could Monetize It

    If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they opt into, plus Google’s now ever-present machine learning algos).

    WordStreamin Google How To's- 2 readers -
  • 7 Nuggets of Search Marketing Wisdom from #MozCon

    The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close. We sponsored a booth this year which gave our team hundreds of opportunities to connect with interesting people from all corners of the Earth (including some incredibly enthusiastic WordStream customers); three days of chatting a ...

    WordStreamin Social Paid Search- 12 readers -
  • Best New Online Advertising Features of 2017 (So Far)

    2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, acros ...

    WordStreamin Paid Search- 12 readers -
  • The 25 Most Expensive Keywords in Australia

    Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite? (I had to get that out of the way. I’m sorry. Please don’t leave.) The premise underpinning that sliver of SEO magic was simple: leverage data from our Free Keywo ...

    WordStream- 19 readers -
  • 35 Face-Melting Email Marketing Stats for 2017

    Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on? (This is the part where you say, “No, man. That’s quite enough.

    WordStreamin EMail- 17 readers -
  • 5 Insurance Marketing Tactics that Drive Quality Leads

    “It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.

    WordStreamin Affiliate Paid Search- 12 readers -
  • We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

    Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

    WordStream- 16 readers -
  • How to Advertise on Facebook in 10 Steps

    Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to an even better return on your advertising dollars.

    WordStreamin Social How To's- 10 readers -
  • 11 Changes & New Features Coming to AdWords: What You Need to Know

    Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of ...

    WordStreamin Paid Search- 16 readers -
  • 4 Free Resources to Inspire Better Ad Creative

    A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes for the day, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

    WordStreamin Paid Search- 21 readers -
  • 9 Ways Facebook Creative Hub Will Energize Your Social Ads

    I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

    WordStreamin Social Mobile- 16 readers -
  • The 10 Best Facebook Advertising Features Right Now

    Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks. Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

    WordStreamin Social- 17 readers -
  • The Impact of Google's New Exact-Enough Match Keywords [Data]

    If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might not realize is that this change could have a [LEVEL OF FEAR MONGERING] on your account. Whether used to bid on branded terms, top-performers, or product-names appended with high-intent modi ...

    WordStreamin SEO- 19 readers -
  • LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

    Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on new networks. Facebook and Bing? No brainers. Twitter? Eh. But LinkedIn? My feelings were, uh, strong… A certain unicorn-hunting Thought Leader™ might have had similar feelings… Today the fourth item can be crossed off Larry’s list.

    WordStreamin Social- 22 readers -
  • 11 Ways to Turn Prospects into Customers

    A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line. Sometimes (most of the time) people just aren’t ready to convert, to purchase your p ...

    WordStreamin Affiliate Social Paid Search EMail- 16 readers -
  • ETA (and More) Coming to Dynamic Search Ads

    Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alte ...

    WordStreamin Affiliate- 14 readers -