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  • What’s a Good Quality Score for Each Type of Keyword?

    When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesauke. We can dream, but it ain’t gonna happen. You see, when you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6.

    WordStreamin Social- 8 readers -
  • Facebook Relevance Score: 4 Key Facts to Know

    Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score. In an ideal world, this quality metric would be hyper-transparent, helping advertisers understand what they’re doing wrong ...

    WordStreamin Social Paid Search- 11 readers -
  • Grade & Get Paid: Enter to Win $25K in Free AdWords Budget

    If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you start? Expand onto the Display Network? Overhaul your remarketing strategy? Uncover neat new keyword opportunities? Whatever your AdWords dreams are, the $25,000 PPC Challenge will allow you to achieve your PPC goals and then some.

    WordStreamin Paid Search- 19 readers -
  • Facebook Ads Manager vs Power Editor: Which Is Better?

    Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting well-manicured greenspace. Just like upgrading your digs, this leap comes with a slew of important, outcome-impacting questions.

    WordStreamin Social Paid Search- 17 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Marketing Land- 19 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Search Engine Landin SEO- 16 readers -
  • Positive vs. Negative Ads: Which Works Better?

    I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear… It would appear I am in the minority.

    WordStream- 15 readers -
  • The Feed Is Coming. Here’s How Google Could Monetize It

    If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they opt into, plus Google’s now ever-present machine learning algos).

    WordStreamin Google How To's- 16 readers -
  • 7 Nuggets of Search Marketing Wisdom from #MozCon

    The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close. We sponsored a booth this year which gave our team hundreds of opportunities to connect with interesting people from all corners of the Earth (including some incredibly enthusiastic WordStream customers); three days of chatting a ...

    WordStreamin Social Paid Search- 20 readers -
  • Best New Online Advertising Features of 2017 (So Far)

    2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, acros ...

    WordStreamin Paid Search- 18 readers -
  • The 25 Most Expensive Keywords in Australia

    Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite? (I had to get that out of the way. I’m sorry. Please don’t leave.) The premise underpinning that sliver of SEO magic was simple: leverage data from our Free Keywo ...

    WordStream- 22 readers -
  • 35 Face-Melting Email Marketing Stats for 2017

    Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on? (This is the part where you say, “No, man. That’s quite enough.

    WordStreamin EMail- 17 readers -
  • 5 Insurance Marketing Tactics that Drive Quality Leads

    “It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.

    WordStreamin Affiliate Paid Search- 12 readers -
  • We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

    Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

    WordStream- 16 readers -
  • How to Advertise on Facebook in 10 Steps

    Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to an even better return on your advertising dollars.

    WordStreamin Social How To's- 10 readers -
  • 11 Changes & New Features Coming to AdWords: What You Need to Know

    Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of ...

    WordStreamin Paid Search- 18 readers -