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  • 11 Changes & New Features Coming to AdWords: What You Need to Know

    Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of ...

    WordStreamin Paid Search- 12 readers -
  • 4 Free Resources to Inspire Better Ad Creative

    A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes for the day, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

    WordStreamin Paid Search- 15 readers -
  • 9 Ways Facebook Creative Hub Will Energize Your Social Ads

    I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

    WordStreamin Social Mobile- 13 readers -
  • The 10 Best Facebook Advertising Features Right Now

    Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks. Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

    WordStreamin Social- 15 readers -
  • The Impact of Google's New Exact-Enough Match Keywords [Data]

    If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might not realize is that this change could have a [LEVEL OF FEAR MONGERING] on your account. Whether used to bid on branded terms, top-performers, or product-names appended with high-intent modi ...

    WordStreamin SEO- 14 readers -
  • LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

    Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on new networks. Facebook and Bing? No brainers. Twitter? Eh. But LinkedIn? My feelings were, uh, strong… A certain unicorn-hunting Thought Leader™ might have had similar feelings… Today the fourth item can be crossed off Larry’s list.

    WordStreamin Social- 18 readers -
  • 11 Ways to Turn Prospects into Customers

    A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line. Sometimes (most of the time) people just aren’t ready to convert, to purchase your p ...

    WordStreamin Affiliate Social Paid Search EMail- 14 readers -
  • ETA (and More) Coming to Dynamic Search Ads

    Still mourning Exact Match Keywords? Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits. While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alte ...

    WordStreamin Affiliate- 13 readers -
  • How to Use Google AdWords [Infographic]

    In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliteratin ...

    WordStreamin Paid Search Google How To's- 15 readers -
  • GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

    They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist. While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply ...

    WordStreamin Social How To's- 15 readers -
  • How to Build a PPC Offering at Your Digital Marketing Agency

    Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday. Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing agency. On one hand this is fantastic: you can tailor your offering to best fit your existing skills and th ...

    WordStreamin Affiliate Paid Search How To's- 15 readers -
  • 5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

    There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality.

    WordStreamin Paid Search- 11 readers -
  • NEW: Tailor Ads by Device or Audience with AdWords IF Functions

    Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. According to Google, “IF functions allow you to insert a specific message in your text ads when a condition is m ...

    WordStreamin Paid Search- 15 readers -
  • The Secrets of AdWords CTR in 5 Charts

    Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages. It. Matters. A lot. Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones.

    WordStreamin Paid Search- 19 readers -
  • Why You NEED to Switch to Expanded Text Ads In 5 Graphs

    The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads. If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

    WordStream- 21 readers -
  • 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

    A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

    WordStreamin Affiliate Paid Search- 29 readers -