- Our Blog
Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and takeaways from 2015 covering Publishers, Content, and Audiences.
Published 1 min ago 34 “Control” is a two-syllable word commonly used to describe both people and departments solely focused on quality. However, the word “control” as it relates to digital publishers has become endangered in the presence of digital ad networks today and replaced with “automation”.
Published 17 mins ago 44 The obsession with content marketing and sponsored ad content has been closely examined and touted as the number one trend for marketers this year. The trend will continue to drive the surge in digital ad revenues and put the pressure on digital publishers to deliver.
More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals, according to data published on Ad Week. Will you score those ad dollars? The race is on. Audience Assumptions You may think you know your audience.