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  • 2015 Trends in Review: Publishers, Content, and Audiences

    Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and takeaways from 2015 covering Publishers, Content, and Audiences.

    Relevancein EMail Content- 28 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    Published 1 min ago 34 “Control” is a two-syllable word commonly used to describe both people and departments solely focused on quality. However, the word “control” as it relates to digital publishers has become endangered in the presence of digital ad networks today and replaced with “automation”.

    Relevance- 28 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    Published 17 mins ago 44 The obsession with content marketing and sponsored ad content has been closely examined and touted as the number one trend for marketers this year. The trend will continue to drive the surge in digital ad revenues and put the pressure on digital publishers to deliver.

    Relevancein Content- 18 readers -
  • Dear Publishers: Stop Making Assumptions About Your Audience

    More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals, according to data published on Ad Week. Will you score those ad dollars? The race is on. Audience Assumptions You may think you know your audience.

    Relevance- 11 readers -