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There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate.
For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “Internet Trends Report.” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.
The New York Times T Brand Studios recently launched the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has only been doing this since January 2014, when Dell became the first brand to sponsor a “paid post” on their website.