Arianne Donoghue

  • Taking Your Audiences to the Next Level

    In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 19 readers -
  • Audiences – Get Started With Paid Media!

    There’s been lots said and written in recent months about the changes in the world of search. I’ve written about some of them myself (here and here) as it’s a topic that fascinates me. Change is the only constant in our industry and we see a LOT of it on an almost daily basis. If I sit down and think about all the change in the last few years, it could be overwhelming.

    Arianne Donoghue/ State of Digitalin Social Paid Search- 22 readers -
  • Bots – the future of search?

    We know search is changing. Almost every single day, something in our world shifts. Sometimes it’s a little shift and sometimes it’s Enhanced Campaigns, Expanded Text Ads, or Penguin. There’s a big change coming – possibly the biggest we’ve ever seen. And it’s already begun. A couple of weeks ago, I was lucky enough to attend the Bing Ads Next event in Redmond, WA.

    Arianne Donoghue/ State of Digital- 19 readers -
  • Social Media – The Future of Voting?

    I believe that in the last week in Yorkshire we have seen the future. And it’s powered by social media. And cycling. After welcoming the Tour de France to Yorkshire last July for the Grand Depart, the world of two wheels returned last week for a dedicated three-day tour. There was a real mix of teams featured – pro teams who ride the big tours, such as Team Sky and Team Gia ...

    Arianne Donoghue/ State of Digitalin Social Twitter- 12 readers -
  • 5 Life Lessons from a Career in Marketing

    Isn’t hindsight a wonderful thing? I’m sure there plenty of things in life that we’d all go back and do differently with the benefit of hindsight. For this particular post I wanted to take a slightly different slant on looking back at the past and examine some of the lessons I’ve learned in my career as a marketer that my younger self could have done with knowing – as well as t ...

    Arianne Donoghue/ State of Digital- 21 readers -
  • Supercharge your Adwords Ads with Ad Customizers

    For a while you’ve been able to add clever things like stock levels and live pricing messages to your ad text in Adwords without the need to manually update your ads each time. Going back a couple of years you were able to do it through the use of a feed and dynamic parameters. For several months now it’s also been possible to utilise an Adwords Script combined with ad param ...

    Arianne Donoghue/ State of Digitalin Paid Search Google- 32 readers -
  • Google Shopping Optimisation Tips

    As of today, (1st of September), the traditional Product Listings Ads (PLA) campaigns are no more! Don’t worry – your live PLA campaigns aren’t going to vanish, but you won’t be able to do anything to them except change the budget, or campaign status. Since earlier this year, Google has been encouraging us to migrate our campaigns over to their Google Shopping format which is ...

    Arianne Donoghue/ State of Digitalin Google- 18 readers -
  • Suarez and the Problem of Perception

    Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun (yes, even the ones that start at 11pm). We’ve had goal-line technology (with its own controversies), the magic spray (I think it’s more of a mousse, personally) and plenty of squeaky-bum moments already – the Netherlands w ...

    Arianne Donoghue/ State of Digital- 16 readers -
  • Book Review: Contagious

    At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on a list of resources and items that they had found useful in evaluating whether or not they were producing “shareable content”.

    Arianne Donoghue/ State of Digitalin Social Content- 16 readers -