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“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who want to start a career in marketing or maybe build from where you ...
When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can really bring your ads, blog posts, and content to life.
What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Nowadays, every marketer has to be part designer, photographer, videographer, copywriter, editor and more.
Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to diverge both in how they a ...
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Very few formats, features, apps, or services are truly unique.
Facebook has today begun the global roll-out of Facebook Stories, short user-generated photo and video collections that disappear after 24 hours. The story format, originated and made famous by Snapchat, has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016.
There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).
Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as a part of Instagram Stories – a feature that launched in August and is now used by 100 million people every day.
What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media l ...
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things l ...
One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers.
Eight out of ten people will only read the headline. Here's how headlines have evolved through the years, and what mak ...
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Well today, we’d love to dive head first into that topic and share: How to set up ...
More and more our News Feeds are full of updates from friends… not companies — but there are benefits to this. Image via Shutterstock. Facebook wears many hats. It does everything, and is everything. It’s where we turn to celebrate many important life milestones, share our lives with our friends, organize events, consume media and much, much more. But for marketers, it’s an advertising tool.
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.
Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet.
YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. What’s amazing, though, is that only 9% of small businesses in the U.S.
Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories. Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look.
Is traffic the goal of content? Or can there be some new and unusual ways of measuring content success? Buffer's Ash Rea ...