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We’ve thrown together some of the most intriguing digital marketing statistics, fresh off the press in March (and one throwback stat from February 2014, just for fun). We throw the spotlight on Instagram’s decreasing post interaction rate, the increasing adoption of social media advertising and wonder why 16% of businesses don’t rely on data for business strategy development.
Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling flowers leading up to Valentine’s Day.
Welcome to a brand new year of digital marketing statistics. This month we’ve gone for a pretty heavy focus on video and social media, which are hotter topics than ever around the office (and indeed in the wider digital marketing community). 12bn hours of Netflix Up from 8.25bn hours in Q3 2015, Netflix users streamed more than 12bn hours of video in Q4.