christine archibald

  • The Beginners Guide to Email Segmentation For Marketing Campaigns

    If you are new to email marketing, you might not be aware of the benefits of segmenting your email list. Email marketing segmentation is an effective method of dividing your list into different groups, each group consists of contacts with similar characteristics and interests. Segmentation allows you to provide more relevant content to your email contacts.

    Paveya- 24 readers -
  • Have You Optimized Your E-Commerce Website Yet?

    In today’s market, 30.5% of the traffic that e-commerce websites generate comes from organic searches. Many businesses struggle to rank well even when their site is using blogs and long tail keywords related to the services their company offers. There are several factors that contribute to e-commerce sites that don’t rank well and they can be attributed to technical aspects of ...

    Paveya- 26 readers -
  • Promote Summer Vacation Bookings Using Holiday Marketing

    The winter holidays are quickly approaching and people are bracing for the chilly months ahead. Although summer might be the last thing on your mind, winter is prime booking season for families to reserve their summer vacation rental. During the holidays, many people start exploring, researching, and booking homes for the upcoming summer.

    Paveya- 20 readers -
  • Paveya Launches New Website for OBX Art Studio

    (POWELL’S POINT, NC) Paveya, a full service web design and inbound marketing company based on the Outer Banks has launched a redesigned website for the OBX art studio located in Kill Devil Hills, NC. The website has been redesigned to showcase a family oriented art studio with an emphasis on creative expression.

    Paveya- 11 readers -
  • Facebook At Work: Have You Tried Workplace?

    Facebook has officially launched its enterprise social network for businesses known as Workplace. The feature is very similar to how Facebook already works, but you only communicate with people from your company or linked organizations. Companies that use Workplace can create groups to easily review shared projects and shoot live video for coworkers to watch.

    Paveyain Social Mobile- 25 readers -
  • Home Builders Have You Joined These Linkedin Groups?

    Custom home builders are using Linkedin to build their personal and company brand. The social media site brings builders, architects, and professionals in the industry together to discuss design, building techniques, products and more. Joining a home builder’s related group is a great place to network and learn the latest trends in custom design.

    Paveya- 23 readers -
  • How to Use Facebook Live To Attract New Followers

    Facebook Live is a feature that offers live-streaming video to users, it is rapidly becoming an influential trend in social media marketing. This feature works wonders when it comes to live streaming an event, company announcements, or showcasing important content. Any Facebook user that follows you has the option to tune in and see the latest happenings.

    Paveyain Social How To's- 23 readers -
  • What Every Successful Website Needs in 2016

    Having a strong website design is a must if you want to build a successful business in today’s market. If you are just creating your website there are certain features that you should include to grow your business. There are some things that all good websites have in common, regardless of the industry.

    Paveya- 27 readers -
  • How To Use Facebook Advertisements To Grow Your Business

    Facebook offers powerful techniques to show your ads to a custom audience. With over 1 billion users, advertising on Facebook allows you to reach people based on gender, age, and interests. However, up until this point users could download AdBlock to filter content and block ads on Google Chrome, Safari, and other web browsers.

    Paveyain Social Mobile How To's- 25 readers -
  • Sidekick: Have You Seen When, Where and How Your Email is Opened?

    Are you tired of sending an email and waiting around for a response? You can take control of your email again by downloading Hubspot’s Sidekick, which allows you to see what happens after the email is sent. It seems that everyone from business professionals to salespeople are seeing the major advantages of using email tracking software.

    Paveyain EMail How To's- 20 readers -
  • How to Build Your Brand Using Linkedin

    Increasingly, people are turning to Linkedin to learn more about a business and its brand. It is essential that you take advantage of this free company page and get your name out there! Linkedin allows you to build your brand’s credibility, provide valuable information, make new connections, and grow your business.

    Paveyain Mobile How To's- 13 readers -
  • Why Do Real Estate Agents Need to Try Contactually?

    In today’s internet driven world, there is new technology hitting the market every day. It is important to understand these tools and how you can effectively use them to grow your business. Whether you are a tech-savvy realtor trying to make new connections or a real estate company trying to manage relationships, CRM-like software is beneficial.

    Paveyain EMail- 17 readers -
  • Best Videos for Home Builders in Digital Marketing – Do You Use All 3 Types?

    Are you interested in how your homebuilding company can use video to reach out to potential home buyers? Effective video content can be more difficult to create than some might expect. Check out these three types of videos and how they can benefit your home building company. Aerial Footage Drones are now taking flight for home builders seeking an edge on their competition! An ...

    Paveya- 18 readers -
  • Branding in Real Estate: 3 Important Guidelines to Follow

    What do you want potential clients to perceive about your real estate brand? In today’s world, branding is no longer logos, slogans, and symbols that represent your company. A brand represents the values, professionalism, and integrity associated with your business. In order for a brand to be effective, the consumer should have an emotional and psychological connection with th ...

    Paveyain Mobile- 21 readers -
  • How to Grow Your Business by Hiring a Local Marketing Firm

    If you are a business that is ready to step up your marketing game, then choosing a local digital marketing firm is the first place to start. Working with a local company provides tremendous benefits to both your business and community. No one better understands the market and what makes your company unique than someone that also lives in the area.

    Paveyain EMail How To's- 20 readers -
  • Video Marketing in Real Estate: What to Avoid

    2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients, but research shows that homes listed wit ...

    Paveya- 25 readers -