clay cazier

  • SEO request for proposal (RFP) questions: what to expect

    Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO manager or procurement department qual ...

    Marketing Landin SEO- 15 readers -
  • SEO request for proposal (RFP) questions: what to expect

    Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO manager or procurement department qual ...

    Search Engine Landin SEO- 11 readers -
  • SEO requirements for a new website platform

    Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making.

    Search Engine Landin SEO- 20 readers -
  • Advice to those considering SEO as a career

    “In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break into a career in SEO” to students in her college-level advertising course. As I planned my presentation, I actually found it a difficult topic to advise on because, as I like to sa ...

    Search Engine Landin SEO- 21 readers -
  • Branded query optimization for SEO

    In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.

    Search Engine Landin Paid Search SEO- 12 readers -
  • Calculating the value of organic traffic

    Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough to justify the existence of the SEO program.

    Marketing Landin Paid Search SEO- 6 readers -
  • Calculating the value of organic traffic

    Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these metrics is enough to justify the existence of the SEO program.

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • Wikidata 101 For SEOs

    No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example: search for “George Clooney’s wife,” and Google immediately tells you Amal Clooney is his current spouse (married in 2014) and Talia Balsam is his former wife, married and then div ...

    Marketing Landin SEO Google- 18 readers -
    Earlier about the same topic:
  • Wikidata 101

    No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example: search for “George Clooney’s wife,” and Google immediately tells you Amal Clooney is his current spouse (married in 2014) and Talia Balsam is his former wife, married and then div ...

    Search Engine Landin SEO Google- 20 readers -
  • How To Localize Google Search Results

    In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within ...

    Marketing Landin Google How To's- 17 readers -
    Earlier about the same topic:
  • How To Localize Google Search Results

    In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within ...

    Search Engine Landin SEO Google How To's- 10 readers -
  • An In-Depth Look At Image Optimization: Fact And Future

    Does Google use EXIF data from pictures as a ranking factor? Christian Oliveira, Madrid Blog post about images: http://googlewebmastercentral.blogspot.com/2012/04/1000-words-about-images.html Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/w ...

    Search Engine Landin SEO- 13 readers -
  • Using Pinterest For Keyword Research

    One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to use the same language commonly used by consumers. For example, most outfitters would be advised to develop content and optimize around their stock of cowboy boots rather than referring to their items as western boots or roper boots.

    Marketing Landin Social SEO- 17 readers -
    Earlier about the same topic:
  • Using Pinterest For Keyword Research

    One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to use the same language commonly used by consumers. For example, most outfitters would be advised to develop content and optimize around their stock of cowboy boots rather than referring to their items as western boots or roper boots.

    Search Engine Landin Social SEO- 19 readers -
  • Dissecting Google Conspiracy Theories

    Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns.

    Search Engine Landin Paid Search SEO Google- 11 readers -
  • Converting SEO Non-Believers: How To Overcome Objections And Get The Budget

    Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine optimization. If you have never encountered one of these dark souls, count yourself lucky; for those of us who have, quotes from industry studies and promises of top rankings aren’t goi ...

    Search Engine Landin SEO How To's- 30 readers -
  • Is Responsive Design A Ranking Factor?

    Whether we cite the statistic that “more Google searches take place on mobile devices than on computers in 10 countries including the US” or consider the importance placed on Google’s “Mobilegeddon” update, it’s no secret that mobile configuration is a big part of the future of SEO and digital marketing in general.

    Search Engine Landin SEO- 38 readers -