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Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than they provide utility.
Content Marketing, Executive's Corner, Owned Media As the marketing prophecies for 2015 begin to die down and you’ve read your final year-end listicle, the stark reality begins to set in: “To achieve my goals, my team and I have to step it up this year.” Your first content meeting in January sounded something like this.. “Maybe another infographic? That seemed to get some retweets last year.
Content Marketing, Executive's Corner, Owned Media, Shared Media It’s no secret that content marketing has reached critical mass. You can’t get very far on social channels or through your inbox before crossing paths with a meticulously placed article or message that is meant to help solve the excruciating pain of your daily reality.