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Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. What’s a great match look like? Consider Tyson Foods’ campaign, Why Should Cookies Have All the Fun? To spice up holiday sales of its chicken nuggets, Tyson invited mom bloggers to decorate the pint-sized poultry snacks.
Published 1 min ago 63 For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family. Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone o ...