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You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One of the easiest tools businesses like yours can use to market yourself via Facebook is the ability to boost Facebook posts. This means paying a specified amount to target a post toward any given audience. Simple enough.
Video ads make up 35% of all online ad spending. 1/3 of all online activity is spent watching video. Video on your website can increase conversions up to 80%. We could throw plenty of data points at you, but the fact is – video marketing is exploding. You’ve seen it on Facebook, Twitter and other social channels, plus it increases your chances of being found on Google.
Local businesses have been shaking off the snow, cleaning their gutters and updating their inventory and displays to prepare for spring. Does that include you? Ensure your business is ready as well. Here are a few key trends local businesses should keep in mind for spring. 1. They’re spending more time outside.
Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming a ...
What Is ‘Barnacle SEO?’ [Video] October 23, 2016 - Posted by Dex Media Contributor to Local Marketing/ SEO Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or Healthgrades.com or a reviews site like Yelp come up ahead of any individual listings for businesses.
Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues.
New Mobile App for Clients: Easy Account Management on the Go October 11, 2016 - Posted by Dex Media Contributor to Advertising/ Dex Media Marketing Program/ Local Marketing/ Mobile Marketing Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We packed a lot of sophistication into this simple app.
Up Your Marketing Game at Our Denver Seminar, October 5 September 27, 2016 - Posted by Dex Media Contributor to Business Matters/ Local Marketing The Dex Media Marketing Success Seminar is coming to Denver, October 5th. We’ve helped thousands of small businesses increase their customer base using online marketing.
Google’s Amy Swartz answers your questions about search advertising for local business in a one-hour, free webinar on Thursday, August 25, sponsored by Dex Media. She’ll walk you through Google’s AdWords program, show how to create effective ads, and talk about where web search is heading (hint: mobile, mobile and mobile).
Aug. 11 Webinar: Your Social Media Questions Answered August 5, 2016 - Posted by Dex Media Contributor to Social Media Your business needs a social media presence, and Christine Landry, our social media manager and evangelist, will show you how to develop a sanity-saving social media strategy, in our free webinar, Thursday, August 11, starting at 1 PM EDT.
Get a “Mentor” to Compete for Federal Contracts July 26, 2016 - Posted by Dex Media Contributor to News The Small Business Administration (SBA) just expanded its “mentor-protégé” program that gives small businesses a better chance to compete for federal contracts. The program was limited to disadvantaged businesses in the SBA’s 8(a) Business Development Program – now it’s o ...
Beware Emails Saying Your Business Won a “Best of” Award July 15, 2016 - Posted by Dex Media Contributor to News Small businesses around the country are among the targets of an email scam asking for up to $229 to receive a personalized plaque because of the company’s good works in the community. The Better Business Bureau describes the scam as the “Vanity Award Scheme” and it’s not new.
Up Your Marketing Game at Our Richmond, VA, Seminar July 14 July 12, 2016 - Posted by Dex Media Contributor to Local Marketing The Dex Media Marketing Success Seminar is coming to Richmond, VA, July 14. We’ve helped thousands of small businesses increase their customer base using online marketing.
Refi Property, Equipment Loans: SBA 504 Program Returns June 6, 2016 - Posted by Dex Media Contributor to Business Matters/ News Beginning June 24, 2016, small businesses can apply to refinance existing loans for office buildings, warehouses and other major capital expenditures through the Small Business Administration’s 504 Refinancing Program. The 504 Program is not new.
Instagram, Now with Free Business Profiles and Paid Posts June 3, 2016 - Posted by Dex Media Contributor to News/ Social Media With nearly 400 million users and 200,000 advertisers, Instagram, the social networking app for sharing photos and short videos, is already a major online marketing platform.
The Department of Labor has issued its first revision of overtime pay regulations since 2004, more than doubling the annual salary at which a so-called white collar worker – someone whose duties are executive, administrative or professional – can be exempt from overtime. Federal officials estimate that the new limit – $47,892 – will immediately qualify more than 4.
Small Businesses Can Now Sell Stock by Crowdfunding May 20, 2016 - Posted by Dex Media Contributor to News The idea of crowdfunding has now reached the investment world, with new rules in effect as of May 16 that make it possible for small businesses to raise as much as $1 million in a 12-month period from investors.
Economy Looks Pretty Good for Small Business, Says This Survey April 5, 2016 - Posted by Dex Media Contributor to News Last year saw stocks fall for the first time since 2008 and the price of gasoline drop to $1 a gallon in some parts of the country. Yet, when it comes to the businesses on Main Street throughout the U.S., the news was quite good, say some economic indicators.