domenico tassone

  • Why Tag Management Isn’t Really About Web Site Analytics Anymore

    You’ve probably read multiple tag management 101 articles by now. This article is going to take it to the next level and it may even be a bit of a left turn for many readers. First, to be clear, the people in charge of website analytics should still be stakeholders in tag management decision-making. This is an important role for tag management and probably the most important one.

    Marketing Land- 12 readers -