- Our Blog
One key to rule them all… If you’re like me, you spend 90% of your day with your head buried in Excel spreadsheets. The faster you can navigate around the program, the quicker you can finish the project at hand, and the quicker you can get to work on your infinite backlog of tasks. If you have already mastered the standard program shortcuts, it’s time to throw away your mous ...
A search marketer always has one thing on his or her mind (no, not that): how to efficiently drive more conversions for their business. But simply dumping money into your search campaigns is not enough to reach more customers and maintain profitability. Similar to an assembly line, your paid search advertising effort has many potential points at which efficiency is lost or th ...
We’ve all opened an Excel doc that makes our eyes hurt, and it’s not necessarily from the reams of data within. If you’re spending a ton of time – aren’t we all? – putting together insightful, actionable reports for clients or colleagues, you want to make sure they don’t get headaches perusing them.
In PPC advertising, a client will often set two or more diametrically opposed goals. “We are going to double-spend this month, but try to keep CPA the same.” The role of the search marketer is to acquiesce to these demands and wage war against mathematical relationships with account optimizations.