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As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendations to identify the key areas for improvement for all those who want to go way beyo ...
The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems. The main struggle for marketers has been collecting the right information about their customers to make the right decisions.
Is it possible to use marketing automation to drive revenue of a traditional offline business? It sure is! In fact, marketing automation allows you to go beyond a one-time purchase and build long-lasting relationships with your customers when they’re not in your store. You can carefully plan your marketing communication so that you keep in touch with customers and, at the same ...
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication.
One of the leading trends in marketing involves using technology to expand your audience while making communication with customers more personal. Brands primarily focus on solving customer problems, and that’s why their messages have become more conversational and empathetic. Marketing automation is at the heart of this trend.
Traditionally Spring is the season of starting new projects and coming up with new ideas. Also a time to reflect on your email marketing performance, so you can introduce changes that will allow your business to grow faster than ever before. In order to help you start off, we have prepared a few tips based on our recent report.
Have you ever wondered why email marketing brings such high ROI and why so many companies consider it their top online marketing channel? Well, it’s simply because email marketing is designed to generate leads. Firstly, you have the double opt-in process, which means that only the people who are really interested in your offer subscribe to your newsletter.
The daily life of an online marketer sure is fun. And with a forever-growing list of marketing tools and activities aimed at building customers relationships, you obviously have a lot to learn and do. As a result, there’s been a growing demand for productivity tools to help you take control of the day. We used to think that there’s an app for everything.