jack cooper

  • Artificial intelligence – Should you be preparing your website?

    21 July 2016 BY Jack Cooper Until now, artificial intelligence (AI) has largely been used in a B2B environment, helping businesses to make sense of data, and make educated decisions based on what is known as ‘big data’. Machine learning, in order to make better business decisions. This includes helping become more intelligent with CRM, SEO, PPC advertising and many other channels.

    State of Digital- 10 readers -
  • What is Analytics User Explorer, and how useful is the data?

    16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.

    State of Digitalin How To's- 10 readers -
  • AdWords targets SMS growth with new ‘click to message’ feature

    26 May 2016 BY Jack Cooper Estimated reading time: 10 minutes, 18 seconds There’s an abundance of data and more and more research suggesting that marketers should not just be considering mobile-first strategies, but prioritising them too. This further confirms what we already know, that Google is continuing its pursuit of AdWords growth and appeal in the mobile marketing arena.

    State of Digitalin Paid Search Mobile- 15 readers -
  • How #SEO Disrupts Your Analytics Data

    Whether it is developing a new website, making changes to an existing design, or simply aligning your digital efforts with the business goals, keeping search engine optimization (SEO) in mind is essential when working in digital. Start by evaluating the potential impact and reasoning behind particular inclusions and benchmark existing data to help measure impact.

    Search Engine Journalin SEO How To's- 22 readers -