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21 July 2016 BY Jack Cooper Until now, artificial intelligence (AI) has largely been used in a B2B environment, helping businesses to make sense of data, and make educated decisions based on what is known as ‘big data’. Machine learning, in order to make better business decisions. This includes helping become more intelligent with CRM, SEO, PPC advertising and many other channels.
16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search console data using property sets.
26 May 2016 BY Jack Cooper Estimated reading time: 10 minutes, 18 seconds There’s an abundance of data and more and more research suggesting that marketers should not just be considering mobile-first strategies, but prioritising them too. This further confirms what we already know, that Google is continuing its pursuit of AdWords growth and appeal in the mobile marketing arena.
Whether it is developing a new website, making changes to an existing design, or simply aligning your digital efforts with the business goals, keeping search engine optimization (SEO) in mind is essential when working in digital. Start by evaluating the potential impact and reasoning behind particular inclusions and benchmark existing data to help measure impact.