jill golden

  • Please Stop Calling Content Marketing “Brand Journalism”

    Content Marketing, Executive's Corner, Owned Media I used to be a journalist. Past tense. I loved working for newspapers and magazines, which I did for about 15 years – back in the day when newsrooms weren’t yet obsessed with online analytics. We produced articles for the sake of informing or entertaining our readers. The content was the product.

    Relevancein Content- 20 readers -