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If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP is a great channel to reach awareness and lead generation goals. In this introductory article, we explain best practices when implementing your first GSP campaign.
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Many PPC advertisers still focus on cost per conversion or cost per lead as one of their primary KPI’s.