Justin Lambert

  • Stuck in a Content Marketing Rut? Try This Trick.

    Are you getting tired of your blog? If so, there’s a good chance your readers are, too. There’s really nothing wrong with that, believe me. You’ve worked hard creating fantastic content that’s educational, engaging, and entertaining—possibly for years now. But for whatever reason, it’s just not working anymore. Or it’s still working, but your traffic and key KPIs are flatlining.

    Justin Lambert/ Relevancein Social Content Google Facebook- 19 readers -
  • 8 Digital Marketing Conferences in September Worth Attending

    Duck season. Rabbit season. Content marketing conference season. There are tons of fantastic learning opportunities out there for pro and novice digital marketers alike, and it so happens that September (it’ll be here before you know it!) has an incredible lineup to check out. So, without further ado get out your calendars and—in the order in which they occur—let’s take a loo ...

    Justin Lambert/ The Content Strategist- 15 readers -
  • The Importance of Learning in Your Content Marketing Strategy

    If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it. Others can’t stand learning by trial and error. They want to get it right the first time every time, so they spend a lot of time with books and strategies trying to work everything out to the T, someti ...

    Justin Lambert/ Convince and Convertin Content- 44 readers -
  • Group Therapy: What’s Your Content Marketing Kryptonite?

    While in our own minds, we content marketers are incredible superheroes able to create content faster than a speeding bullet and meet impossible deadlines in a single bound, the truth is: we’re only mortal. There’s always going to be something that gets in our way and makes it harder than it should be to crank out truly stellar content. More often than not, it’s us.

    Justin Lambert/ The Content Strategistin Content- 30 readers -