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With our world becoming increasingly more digital every day, we need to become accustomed to interactive conferences. Online events are fast becoming an easily accessible way to improve your personal brand, deliver a one-of-a-kind experience to your audience and connect with influential people. Plus, digital interaction at offline events is now the norm, with conference orga ...
Pepsi or Coke? Such a simple question, but so much underlying meaning. A question like this grabs your attention, because most people immediately have an opinion about which drink they prefer. They are affiliated to either side and immediately attach both drinks to a feeling or memory they hold. This is the power of quiz marketing – a form of interactive content.
Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and believe in. Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. Banner ads are around the internet since 1993 when Global Network Navigator sold its ...