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Most of us don’t start blogging with the goal of making money. It’s a chance to share your expertise, sharpen your skills, or build authority within your niche. But the hours of writing, editing, promotion, and website maintenance add up quickly. It’s normal to start wondering if it’s possible to cover your costs or even earn some extra money.
The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media marketers trying to report on their hard work to clients.
As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on investment, but here’s why email marketing is worthwhile.