Ken Colborn

  • Guide to Personalized Search Results

    If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others, One of these things just doesn’t belong, Can you tell which thing is not like the others By the time I finish my song? The search results that you see within your browser are not the same as the others, each person is seeing different results.

    Ken Colborn/ Portent, Inc- 12 readers -
  • Content for the Customer Buying Cycle

    Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a purchase, they go through certain step to determine what they want to buy and eventually ...

    Ken Colborn/ Portent, Incin Content- 28 readers -