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The great Joe Sugarman made an important observation in his book Advertising Secrets of the Written Word, a groundbreaking resource on how to write powerful advertising copy. And it went like this: “Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process th ...
Bloggers write a lot. The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy. As my favorite writing joke says, “I do my best proofreading after I hit send”. Yeah, we’ve all been there. No matter how experienced at content writing you are, you still trigger the same backlash once in a while.
Do you want to reach new audiences on Facebook? Have you considered targeting niche audiences? Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue. In this article, you’ll discover how to find and reach niche audiences on Facebook. Discover how to successfully target a niche audience on Facebook.
Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and content creation in particular, I have a bad news for you: You are mistaken.
What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.