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Since 2010, more than a half of digital marketers consider “producing engaging content” a top challenge to overcome. The problem is particularly acute for representatives of a B2B segment, weeping crocodile tears over their business blogs: On the one hand, they – B2B marketers, not blogs – understand that businesses with blogs generate 67% more leads.
The great Joe Sugarman made an important observation in his book Advertising Secrets of the Written Word, a groundbreaking resource on how to write powerful advertising copy. And it went like this: “Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process th ...
Bloggers write a lot. The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy. As my favorite writing joke says, “I do my best proofreading after I hit send”. Yeah, we’ve all been there. No matter how experienced at content writing you are, you still trigger the same backlash once in a while.
Do you want to reach new audiences on Facebook? Have you considered targeting niche audiences? Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue. In this article, you’ll discover how to find and reach niche audiences on Facebook. Discover how to successfully target a niche audience on Facebook.
What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.