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If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomo ...
You could grow your Instagram following the honest way—crafting a thoughtful strategy, setting smart goals, sharing great content, and engaging your audience. Or you could take the quick and easy path and join the dark side of Instagram marketing. You could buy Instagram followers. We created a dummy account to test that tactic to find out whether or not it’s worth it (spoile ...
Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.
If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will teach you how to be as prolific with the Instagram hashtag as Sir Lancelot was said to be with his sword.
The original version of this post first appeared on the Twitter Small Business Blog. In an age where virtually everyone is online all the time, social media is an effective way for businesses to attract new customers. And Twitter stands apart for its ability to connect companies with prospects who are actively looking for their products and services in real-time.
We take a lot of pride in the Hootsuite blog and we go to great lengths to make sure every post is helpful, thoughtful, and rigorously researched. We also want to grow our community of contributors to give our readers the opportunity to benefit from a wide range of perspectives. So to maintain our commitment to providing value for our readers while growing our network, we thou ...
We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, black paintbrush. But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level. In this guide we’ll teach you how to access these lesser-known features, and uncover a few more t ...
If you’re a social media manager who’s ever had to work away from a computer you know what kind of grim nightmare that is. Fumbling between apps on your phone while trying to make sense of different conversations and message streams is a maddening kind of hell that you wouldn’t wish on your most loathed competitor.
When it comes to influencer marketing on social media, no platform delivers a better return on investment (ROI) than YouTube. And with an audience of more than 1 billion viewers, the stars of these online videos are beginning to outshine mainstream celebrities—proving more influential with younger audiences.
Nearly 80 percent of the U.S. population uses social media. And that number will continue to rise every year. The opportunities for business here are evident. No matter what industry you’re in, you can be sure that your audience and customers are on social. But compliance issues in regulated sectors such as financial services are enough to give some would-be social media users pause.
Your business has produced a slick video that it needs to get in front of some of the billions of people who watch countless hours of online video everyday. But which video-sharing and hosting platform to choose—Vimeo or YouTube? Do you want to target the largest possible audience, or a more niche community? Does your video promotion plan have a budget? And have you thought ab ...