michael aynsley

  • How to Write Great Instagram Captions That Drive Engagement

    Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.

    Hootsuitein Social How To's- 13 readers -
  • The Complete Instagram Hashtag Guide for Business

    If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will teach you how to be as prolific with the Instagram hashtag as Sir Lancelot was said to be with his sword.

    Hootsuite- 8 readers -
  • 5 Ways to Use Twitter to Drive Foot Traffic to Your Business

    The original version of this post first appeared on the Twitter Small Business Blog. In an age where virtually everyone is online all the time, social media is an effective way for businesses to attract new customers. And Twitter stands apart for its ability to connect companies with prospects who are actively looking for their products and services in real-time.

    Hootsuite- 8 readers -
  • How to Pitch and Write a Hootsuite Blog Post

    We take a lot of pride in the Hootsuite blog and we go to great lengths to make sure every post is helpful, thoughtful, and rigorously researched. We also want to grow our community of contributors to give our readers the opportunity to benefit from a wide range of perspectives. So to maintain our commitment to providing value for our readers while growing our network, we thou ...

    Hootsuite- 13 readers -
  • Snapchat Hacks: 16 Tricks and Features You Probably Didn’t Know About

    We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, black paintbrush. But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level. In this guide we’ll teach you how to access these lesser-known features, and uncover a few more t ...

    Hootsuite- 16 readers -
  • 5 Marketing Fails You Can Avoid Using Social Media on the Go

    If you’re a social media manager who’s ever had to work away from a computer you know what kind of grim nightmare that is. Fumbling between apps on your phone while trying to make sense of different conversations and message streams is a maddening kind of hell that you wouldn’t wish on your most loathed competitor.

    Hootsuitein Social- 7 readers -
  • Everything You Ever Wanted to Know About Working with YouTube Influencers

    When it comes to influencer marketing on social media, no platform delivers a better return on investment (ROI) than YouTube. And with an audience of more than 1 billion viewers, the stars of these online videos are beginning to outshine mainstream celebrities—proving more influential with younger audiences.

    Hootsuitein Social- 9 readers -
  • How the Financial Industry Can Embrace Social Media and Remain Compliant

    Nearly 80 percent of the U.S. population uses social media. And that number will continue to rise every year. The opportunities for business here are evident. No matter what industry you’re in, you can be sure that your audience and customers are on social. But compliance issues in regulated sectors such as financial services are enough to give some would-be social media users pause.

    Hootsuitein Social How To's- 11 readers -
  • Vimeo vs YouTube: Which is Better for Your Business?

    Your business has produced a slick video that it needs to get in front of some of the billions of people who watch countless hours of online video everyday. But which video-sharing and hosting platform to choose—Vimeo or YouTube? Do you want to target the largest possible audience, or a more niche community? Does your video promotion plan have a budget? And have you thought ab ...

    Hootsuitein Social- 8 readers -