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Back in November of 2016, Facebook said that they were going to make changes to their systems so that their organic reach metric would only track impressions that were seen on someone’s screen. After more than a year, Facebook has finally announced that they are actively working on this change. Until the adjustment actually goes live, those with Facebook Pages will be getting ...
When looking to build organic traffic, you need to have effective SEO so you rank well on the search engines and other traffic sources. This isn’t just the Google search engine either. Most traffic sources will use some type of “SEO” or related effort to determine what is shown to consumers looking to find information.
Throughout 2017 people have been talking about how Google & Facebook have a ‘duopoly’ on the digital ad industry, and that it would be very difficult for any company to step in and gain a significant market share. It seems that Amazon sees that as a challenge that they would like to take on. They have been talking about expanding their advertising products to include opti ...
Social media has long been critical for driving traffic and brand building, but according to a new survey, it is leading to more sales than ever. Curalate completed their consumer survey titled, “Social Content is the New Storefront,” and put together some helpful information to guide marketers, especially during this upcoming holiday season.
Analytics is one of the most important tools for most marketers, and the most common option for this is Google Analytics. This set of tools from Google has long been used by millions of people, and has been consistently improved over the years. In order to give a more user-focused set of information, Google is pushing out four new functions to this valuable resource.
MintBet is an online casino and sports betting brand, headquartered in Ireland. They are operated by iGaming, and McBride Racing Ltd. To help boost their userbase and income, they have secured a partnership with Income Access. The deal would create a new affiliate program that is powered by the Income Access Network that was custom made specifically for iGaming oeprators.
When chief marketing officers look at their digital marketing strategy, they are taking brand safety concerns very seriously. There are a number of potential safety problems with digital marketing including the risk of advertising on undesirable pages, having your ads go unseen, and ad fraud in general.
When most people think about the Catholic Church, SEO and digital marketing might not be the first thing that comes to mind. Despite that, however, the Vatican has hired Accenture Interactive to come on as a strategic partner to help create a ‘new online identity.’ The Ministry of Communications of the Vatican has selected this agency because of their solid global experience ...
The concept of ‘cost per visit’ advertising has been growing in popularity due to the ability for systems to track when a person goes into a business after seeing a particular ad (typically through GPS locations on a smart phone). AdTheorent is working to take that system to the next level with their ‘cost per incremental visit’ model.
TUNE, a mobile marketing measurement firm, has partnered with Google to work on combating the growing problem of mobile app ad fraud. Specifically, they are looking for ways to stop click injection fraud on Android devices. This type of fraud takes place when a bot or malware that is installed on a mobile device will attempt to steal the attribution credit granted for a click on an ad.
A new study was released from iotec, which is a media buying platform. The study looked at a variety of concerns that marketers and brands have in regards to mobile advertising and other related topics. Part of the report was based on a survey of 500 marketers based in the UK to learn more about what types of issues they were most concerned about. The number one issue was ad fraud, which 49.
New data that was recently published from Pressboard found that sponsored content is read longer by people who are on mobile devices. Those on a desktop look at content for an average of 71 seconds, but on a mobile device, that goes up to 79 seconds. While this isn’t a huge difference, it is just one more advantage of focusing on mobile traffic as a marketer.
If you checked your Facebook ads account and noticed that there was more money in there than you expected, it is likely because you were refunded for some ads that were played out of view. Facebook reported that they had some errors with their mobile site as well as Instant Articles on the Android app, which resulted in videos ads being played while out of view (as well as normal videos).
The Belgian Chamber of Representatives has approved a new mandate that is targeting digital marketers in general, and those who promote gambling sites in particular. This is done through a new set of advertising standards that are designed to reel in some marketers in the country that are promoting gambling, sports betting, and other related services.
The Interactive Advertising Bureau, or IAB, has released a new transparency guide, which is intended to help ad networks and others to better provide information on things like where ads will be published, where they come from, and more. This specific guide comes from the IAB’s European group, but has information that can be beneficial to anyone working with digital advertising.
Facebook currently pays about 300 different content creators, including celebrities and other popular web-shows, to create videos for people’s news feed. These can be either pre-recorded, or more commonly, Facebook live options. This program, however, will be ending by the end of the year or sometime in early 2018.
In 2016, the Mirai botnet was used to take a significant portion of the internet offline. The cyber attacks resulted in people being unable to access a wide range of different sites, and was estimated to cost millions of dollars in lost revenue from ads, sales, and other things that were caused by the attack.
AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company.
The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive.
As reports continue to funnel in in from the busy black Friday and Cyber Monday events, it is becoming very clear that, as expected, Amazon is the big winner. Of all the online sales that took place on Cyber Monday, Amazon accounted for nearly 1/3 of them, which is quite impressive. Amazon had 30.1% of all Cyber Monday online sales, and that is on top of taking in 27.