michelle noonan

  • How to Alter Your Campaign Values Using Google Tag Manager

    Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the url don’t pull into Google Analytics perfectly, and require a little finesse on the back end to populate your reports properly. For example: You want to promote a Facebook post that you previously tagged as unpromote ...

    SEER Interactivein Google How To's- 20 readers -
  • Google Analytics: Filter Order Matters!

    When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!) another frequent culprit is filter order.

    SEER Interactivein Google- 20 readers -
  • SEER Takes the ALS Ice Bucket Challenge

    In 2009, at the age of 57, my stepfather, Steve West, was diagnosed with ALS. Voice recognition technology and the support of family, friends, and neighbors have helped prolong his life. We’re grateful to still have him with us today. I challenged my SEER teammates to take the ALS Ice Bucket Challenge with me, and my family and I were touched by the number of people who joined in.

    SEER Interactive- 10 readers -