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Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight.
Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition.