nate carter

  • Ad fraud: The oldest trick in the media book

    Nate Carter is managing director of eEffective, a digital trading desk. Many years ago, when I had just started my media career at a radio station in Connecticut, buzz swept the office that we “had three books.” I was confused. Were these first-run copies of “The Juror” signed by John Grisham? Nope.

    Digiday- 12 readers -
  • Help, my algorithm is a racist

    Nate Carter is managing director of eEffective, a digital trading desk. The other week I found out that my algorithm is a racist. Don’t get me wrong, it wasn’t birthed this way. In fact, we can be sure that in this case the racism is a product of nurture, not nature. You see, I was running two creative sets.

    Digiday- 13 readers -