Parry Malm

  • Six things I learned launching a MarTech startup

    In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking the wildest ride of our lives. Phrasee started as a conversation in a pub in Camden Town, London over a pale ale or three. And now we’re all over the internets. But it hasn’t been easy. It’s my first time starting a business.

    Parry Malm/ Search Engine Watch- 11 readers -
  • Three ways most marketers screw up email subject line split tests

    You know what one of my favourite feelings in the world is? Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing. I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.

    Parry Malm/ Econsultancyin EMail- 6 readers -