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The adage “You are what you eat” takes on new meaning — and new significance for marketers — against the backdrop of new data captured in the recent Foot Traffic Trends report focused on Quick Service Restaurant (QSR) sector and released by location intelligence company xAd. At a high level, the report, based on 37 million visits xAd observed on its platform from April 1 to J ...
With brands and marketers stepping up efforts to harness location as a powerful proxy for audience, there’s a growing realization that, when it comes to customer data, more is indeed better. But the best results come when companies can access a range of data from companies and providers that add new depth and dimension to their understanding of customers.
Mobile has altered the linear path to purchase, creating a new kind of customer lifecycle marked by multiple “sessions” — online, in-store, on-device — and countless opportunities for brands, retailers, and marketers to connect with consumers. It’s why the “mobile-first” drumbeat has gotten steadily louder in the past few years.