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If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today. The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic, or dri ...
How do you measure the value of content marketing? Well, that’s completely dependent upon your business model. However, if you sell products or services that have high search volume, links are vital to your success. By creating quality content and then telling people about it, websites will link to your content, thus improving organic rankings. The problem is measuring the worth of those links.
As a central hub for understanding customers and promoting content, Reddit is a goldmine. Reverse engineering success on Reddit has worked well at our agency, but over time, we encountered a roadblock. How do we filter through the thousands upon thousands of subreddits to create content with the largest distribution potential? Finding relative subreddits for clients can be a headache.
Make new friends, keep the old. One is silver, and the other — You met a marketing conference. It’s no secret the fundamentals of business development are formed through relationships. We’ve met extraordinary individuals at marketing conferences, and learned a ton as well, so we know the value they can offer.
Social Media Marketing World 2014 provided a wealth of knowledge, particularly for content marketers. Presenters emphasized the necessity to invest in good content, while “not building your business on rented land” – particularly referring to businesses that have invested thousands into their Facebook page, only to realize that only 1% of their content will now organically show ...