shannon walsh

  • 6 SEO Best Practices for Events

    There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five basic best practices to keep in mind as you create your page or site.

    Portent, Inc -
  • SEO 101 – Mobilizing the Public 2017

    Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.

    Portent, Incin SEO- 16 readers -
  • 5 Common SEO Mistakes You Should Fix Before Your Next Audit

    Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or missed opportunities that you can start to address today.

    Portent, Incin SEO- 22 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck.

    Portent, Incin SEO- 22 readers -
  • Keyword Research and You

    Whether you’re thinking about starting a company, revamping your current business, adding a new product line, or just making sure your current SEO approach is on the right track, keyword research is a fundamental part of the process. The reason keyword research is so indispensable is that it’s one of the easiest ways to get insight into what your target audience cares about ...

    Portent, Inc- 19 readers -