shock marketer

  • I stopped using the font, Georgia, and my conversion rate jumped up 23.6%

    I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact opposite. This is important: when more people read your ad, it means more sales.

    Shock Marketer- 7 readers -
  • Get 3X the conversion rate by adding a second “option,” research finds

    Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your products may now sell at 32%.

    Shock Marketer- 1 readers -
  • How to dominate in a “dead” and competitive market (Part 5)

    This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the headline. You need to call-out your customers’ names by using this trick called identification. If you’re in the most competitive stage of advertising: Your market no longer beli ...

    Shock Marketerin How To's- 1 readers -
  • How to dominate an overly saturated niche (Part 4)

    This is the fourth part in the series on how to overcome a saturated niche. You may read part one, two and three here. If you’re fourth to market: Within a few months, the Third Stage of Sophistication passes into a Fourth Stage—a new stage of elaboration and enlargement. But this time, the elaboration is concentrated on the mechanism, rather than on the promise—like this: ...

    Shock Marketerin How To's -