shock marketer

  • Get 3X the conversion rate by adding a second “option,” research finds

    Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your products may now sell at 32%.

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  • How to dominate in a “dead” and competitive market (Part 5)

    This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the headline. You need to call-out your customers’ names by using this trick called identification. If you’re in the most competitive stage of advertising: Your market no longer beli ...

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  • How to dominate an overly saturated niche (Part 4)

    This is the fourth part in the series on how to overcome a saturated niche. You may read part one, two and three here. If you’re fourth to market: Within a few months, the Third Stage of Sophistication passes into a Fourth Stage—a new stage of elaboration and enlargement. But this time, the elaboration is concentrated on the mechanism, rather than on the promise—like this: ...

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