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This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism/invention accomplishes goal.
I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact opposite. This is important: when more people read your ad, it means more sales.
Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your products may now sell at 32%.
Nearly everything that is shared from UpWorthy.com is just an embedded Youtube video… but there is one major and very important difference. The writers use headlines that get more clicks than the normal Youtube video would have received. Studying these headlines could change your entire perspective on copywriting.
This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the headline. You need to call-out your customers’ names by using this trick called identification. If you’re in the most competitive stage of advertising: Your market no longer beli ...
If you don’t subscribe to Shock Marketer via email, you’re going to lose out on new posts. As you know, Google Reader is stupidly shutting down. It’s not like you’ll get a cluttered inbox from subscribing either. I only post when it’s important and valuable. I’ve nev ...
This is the fourth part in the series on how to overcome a saturated niche. You may read part one, two and three here. If you’re fourth to market: Within a few months, the Third Stage of Sophistication passes into a Fourth Stage—a new stage of elaboration and enlargement. But this time, the elaboration is concentrated on the mechanism, rather than on the promise—like this: ...