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Now, more than ever, real-time marketing takes the lead. On 21st August, Google officially announced on Twitter, and Google blog, that the engine will be including Twitter feeds in Google desktop search results. During May, Google already started showing Tweets in mobile search results. However, now the big news is that Tweets will increasingly begin to show up in all English ...
In early March, Google announced the roll out of one of the most important algorithm updates since Penguin. The user has always been at the centre of Google updates, and through this most recent update, Google aims to better the user experience for the search engine’s mobile browsers. Google will give a boost to mobile-friendly sites and apps in order to help users “get the mos ...
Posted by Simone Basson on Nov 17, 2014 | Tagged as: MediaVision Celebrates a Decade of Success in Digital Marketing In a few days, MediaVision will celebrate its 10 year anniversary as a fully fledged digital marketing agency. MediaVision was founded by Louis Venter and Thomas Schonenberger, and has evolved from being a purely SEO and web development driven agency, to a com ...
Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking.
When you appoint an agency, you want the best from them. You want them to deliver what they have promised and more importantly, you want your work load to be lightened. A great agency should be a support system for you and should push the brand’s boundaries. Sometimes it’s hard to get that balance between rapport and a working relationship.
If you’re in marketing, you would have learnt (many of us the hard way!) that sound planning leads to agility in your marketing strategy. Without constant strategising, you may miss out on valuable opportunities that are associated with shopping seasons and events such as summer, Valentine’s Day, and Christmas, to name a few.
Marketing and advertising should at its core always deliver value to consumers. Be it for entertainment or informational purposes, there needs to be some sort of value, otherwise your marketing tactics or campaign will go on unnoticed by consumers who are dazzled by competitor brands. Now we’ve seen some bizarre promotional stunts during past World Cups, but what have us market ...
Social media was initially created with the intention to provide a platform for individuals to freely and conveniently share information and ideas with each other, regardless of time and distance. As platforms such as Twitter, Facebook, Pinterest and Google+ gained popularity, businesses started recognizing the monetary potential of these platforms.